Sunday, July 12, 2026
Time: 1 – 3 p.m.
Tampa Convention Center
Ballroom C
In a time when fraternity recruitment can feel driven by perks, promotions or surface-level appeal, temples must move beyond transactional approaches toward building meaningful brotherhood. This session explores how purpose, belonging and authentic storytelling can strengthen recruitment and retention by fostering deeper connections among members. Participants will examine values-based recruitment strategies that align with the fraternity’s mission and reflect what it truly means to belong. Drawing from behavioral insights, leadership development and real fraternity and student organization examples, this interactive session challenges attendees to rethink recruitment not as selling a product, but as inviting men into a shared purpose and lifelong community. Participants will leave with a practical framework for cultivating a recruitment culture rooted in authenticity, shared values and intentional engagement that builds lasting commitment and pride in the fraternity experience.
Learning outcomes:
By the end of this session, participants will be able to:
Dr. Kevin Wright is an award-winning educator, best-selling author, and organizational strategist with over a decade of experience advancing equity, leadership, and engagement across education, nonprofit, and member-based organizations. Raised in the Historic Westside of Las Vegas and rooted in African, Creole, and Indigenous ancestry, his work centers on building cultures of belonging through authentic connection and purpose-driven engagement. A seasoned facilitator and consultant, Dr. Wright has guided associations and institutions in reimagining membership recruitment, shifting from transactional approaches to transformational, equity-centered strategies that emphasize community, storytelling, and shared values. He has reached more than 100,000 learners across five continents, helping organizations operationalize inclusion while driving sustainable growth. Dr. Wright brings both analytical and relational expertise to help associations cultivate membership models that not only attract diverse audiences but also deepen their long-term commitment and participation.